We’re excited to share that Messner Flooring President Ted Messner was recently featured in Floor Covering Weekly as part of its article, “Leading by Design.”
The September feature explores how members of the International Design Guild (IDG), part of CCA Global, are creating more personalized, design-focused shopping experiences for their customers. This September, Messner Flooring was included in the conversation. In the article, Ted shares his perspective on the value of offering customers more choice while still maintaining the knowledge and personal service of an independent flooring retailer.
A Flooring Showroom Designed Around Our Customers
At Messner Flooring, we’ve always believed that choosing flooring should be about more than walking through rows of products and picking something off a display.
Every home is different. And every project has its own style, needs and budget. That’s why our showrooms offer a wide selection of flooring from many different manufacturers, along with a team that can help customers narrow those choices and find what works best for their space.
As Ted told Floor Covering Weekly, “We cater our stores to a customer base that we know better than anyone else.”
That local knowledge makes a difference. Our team works with Rochester-area homeowners every day, and we understand what customers are looking for. From timeless hardwood and comfortable carpet to durable luxury vinyl and flooring designed for busy households, we’ve got you covered.
The Benefits of Being Independent
Messner Flooring is locally owned and operated, but being part of the International Design Guild and CCA Global gives us access to a much larger network of independent flooring and design professionals.
In the Floor Covering Weekly article, Ted discussed the value of having other independent retailers to learn from, exchange ideas with and turn to for feedback. Membership also provides access to additional industry resources, training opportunities and collective buying power.
For our customers, that combination offers the best of both worlds. We provide the personal service and local expertise of an independent flooring company, backed by the resources and product access of a much larger network.
More Choice Without the Cookie-Cutter Experience
One of the themes throughout the Floor Covering Weekly feature is flexibility.
Rather than creating the same showroom or product assortment in every market, independent retailers can choose products based on the customers they actually serve. That allows us to continually evaluate our showroom, bring in new styles and brands, and offer options that make sense for Rochester-area homes.
It also means our team can focus on helping you find the right floor for you, not simply selling you a particular product.
Whether you already know exactly what you want or need help comparing materials, colors, performance and price points, our goal is to make the process easier from the moment you walk into the showroom.
Thank You to Floor Covering Weekly
We’re proud to have Ted and Messner Flooring included in Floor Covering Weekly’s look at independent retailers that are putting personalized service and thoughtful design at the center of the flooring experience.
Click here to read the full “Leading by Design” feature in Floor Covering Weekly →
And if you’re starting a flooring project of your own, visit our Greece or Pittsford showroom to browse our selection and talk with the Messner Flooring team. You can also send us a message through our website with any questions or to get started on your flooring project.
